Author Archives: Naomi Hall

3 Simple but Powerful SEO Tips

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You can learn a lot about SEO over the internet these days. However, it’s sometimes hard for people new to the game to get what SEO is all about without trying and failing first. If you have an interest in SEO, on the other hand, you should ensure that you must go from one step to the next and you must do everything correctly.  Otherwise you could also outsource your SEO to companies that can handle the hard work for you.  For example this Philadelphia SEO expert agency has a great reputation for delivering results to their clients among many others.

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There’s lots to be learned but if you don’t build a solid foundation, you won’t get far. Given below are a few SEO tips for beginners.

Your first step should be to focus on creating unique content to put on your site. By adding fresh, interesting content, you increase your site’s value within the search engines. Search engines tend to rank sites higher when they display relevant, keyword-rich information. You could find your site becomes known as an authority in your chosen niche if you continue to add more fresh content. Your goal is to get your site recognized by the search engines and ranked higher, so use good quality, original content to unlock your site’s full potential.

You can’t just have your incoming links come from anyplace. If Google and the rest of the search engines find that your incoming links are coming from sites that aren’t great, they won’t know what to do with your site.

This will be a bad mark on your part and the more links you have that aren’t good, the worse it will get. You need to ensure, then, that your links are all coming from authority sites. To put it another way, your links should come from sites with a high page ranking. Having one inbound link from a reputable site is greater than having 100 links from a bad site. It can be tempting to fall for these techniques but you need to learn this.

If your site has files, folders or archives that are duplicated, it’s a good idea to have a robots.txt file to inform the search engines about which pages they should crawl and which they should not. This file will prevent duplicate content from showing up in the search engine results. It’s also important to use a sitemap, which informs the search engines exactly what you want them to see. This makes it easier for the search engine spiders to navigate your site.

To conclude, search engine optimization can be likened to a great puzzle where you need to fit all the pieces together correctly. By understanding and learning all the various changes that happen you will be better prepared to solve this puzzle. It won’t be long before you actually see things clearly and end up being an expert in getting sites ranked for competitive keywords. Anything is possible if you work at it.

What Should You Know About The Techniques Of Search Engine Optimization (SEO)?

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SEO is important for any website and business. There are some basics of Search Engine Optimization (SEO) that you should definitely know if you want to understand Search Engine Optimization (SEO). There are also many technique of SEO and these techniques are used for increasing the search traffic. This article will take a look at what you should know about Search Engine Optimization (SEO).

What You Should Know About Search Engine Optimization (SEO)?

  • First of all you should audit your site framework. There are few steps that you can conduct the audit for your site to improve the search traffic of your website. To do so, you can go to QuickSprout.com. You can plug the URL website into the search box and then click “log in with Google” button. After you click it, analyze the search result of your website performance. When you are performing audit, you will find the errors of the website easily and you can fix them.
  • The various tools and the devices used by the big data company are used for collecting the data from the users and build search engine. You can go to ubersuggest.com and enter the keyword, into the provided search box and then you will need to fill in the CAPTCHA box and then click on “Suggest”. The next step is to pick the long tail keywords that are based on the google searches made by the users. If you are using google Adwords, you may not find these keywords.
  • A well designed website with a great and proper landing page will definitely improve the lead generations and the sales as well. The search traffic will increase with the increasing landing pages that are created. There are various ways to optimize the landing page and you can also use optimizepress or any other suitable landing page to help you with the optimization process. The landing page content has to be useful and it should definitely consist of original content and it should also not be stuffed with keywords.
  • The website should be made responsive and also mobile friendly for the users. This is because most of the users are using mobile devices to access the websites online.
  • You should also increase the info graphic power as well. The information, when it is made to be visual, it will increase the web traffic dramatically. There are various info graphic tools such as visual.ly. If you are looking for a professional info graphic designer, you can go and take a look at Dribbble. In this website, you can take a look at the various info graphic designers and also take a look at their profile as well.

  • SEO has been ever evolving since its inception. LSI is a type of index and retrieval technique, which is considered by Google.
  • You can also check the live keywords as well. Live keywords are those that are currently on top of the google search rank list. You can also pin point your competitor’s live keywords and use them for your advantage.