It’s possible that you don’t think that the title tags that sit at the top of your website pages matter very much but they really and truly do.
They may not mean the difference between success or failure for your business but they’re quite important to a bunch of different parts of your SEO. Title tags are used a little bit differently with social media but you don’t have to do anything different there than you do with normal conventions.
Wanting to brand your business name is good and there are all sorts of ways that you can accomplish this. But that doesn’t mean that your page’s title is the best place to put that name.
Searchers will hit on your site or home page a lot easier if you use relevant keywords. Your business name isn’t what is important here–unless your business is a household name already nobody is going to know it or guess it. What this means, basically, is that it isn’t the best contender for something that you think people are going to type into the search box on Google. So work hard to avoid being so completely in love with the name that you just have to use it within your site’s title tag. Your SEO score will be higher if you optimize using known keyword phrases. To truly help raise your SEO, your title tags need to include your keywords and their associated phrases. As someone who has used Google before you’ve undoubtedly seen the way that Google bolds and makes blue the links for the words you used within your search parameters. This is what happens when you optimize your page correctly for on page factors. Things like this are exactly how you make sure that your pages are better ranked within the big search engines. If you are not sure how to optimize each page in your site, then you must learn what it means and how to do it. This isn’t something that you should stress out about too heavily though because it’s not hard to put it into effect once you understand it.
There are no real tricks to properly optimizing your title tags. The only true exception to this is with dynamic pages. Not so long ago you could use any one of hundreds of different software programs that would take whatever phrase you typed in and then use that phrase to fill out all of the really important factors for any type of website page you wanted to build. It used to be called “dynamic page insertion” but it doesn’t get used very much anymore (if at all). It’s super easy to optimize all of the title pages on your website especially if you have a blog and your SEO plugin.
You can actually get pretty creative with title tags just as long as you follow what is right with creating them. There are a few things you can employ that will help catch the eyes and attention of people. You also now understand how they should be written so that they can include the primary phrases that you have been going after.